Discussion Forum Topic:

Modular Home Builders Association 2018 Goals
Original Comment:
In 2017, MHBA surpassed the 100-member milestone for the first time in its history. Looking to build on that momentum, MHBA has several goals and initiatives already in place for the new year. Here’s a quick summary:

Less Government – One thing our association does better than any other is to lobby and be advocates for the modular home industry. MHBA is the only national association dedicated exclusively to the modular home industry – no other councils, divisions, chapters, or distractions. Our primary focus of our advocacy efforts are the state modular administrative program requirements. Each time a new form is mandated, your time and cost increases. MHBA maintains good working relationships with state program officials to ensure a fair and level playing field for our industry.

Currently, we are working with officials in New York to streamline the approval process. We also stay in frequent communication with officials in Massachusetts, New Jersey, Pennsylvania, Rhode Island, Maryland, Virginia, Minnesota, North Dakota, Georgia, Arizona, and California. But anytime an issue arises impacting our industry, we will respond.

Removing Barriers to Growth – MHBA is currently involved in a lawsuit before the Michigan Supreme Court in an effort to remove restrictive covenants that prohibit modular homes in subdivisions. This issue has been a thorn in the side of many modular home builders in many states, and we hope that a win in Michigan will spread to other states.

More Marketing and Promotion – MHBA plans to build upon the success of our Consumer Awareness program (CAP) in 2018. Last year, we saw a 21% increase in web traffic from the prior year. The main focus of the program is to drive potential home buyers to the website, so they can learn more about modular homes, then contact a local builder. One of the highlights of the program has been our Home of the Month contest, promoting the great works of our member manufacturers and builders. The MHBA CAP program is the only marketing effort aimed at helping to grow the market share for our industry. Member manufacturers fund the program by remitting $10/floor to MHBA specifically for marketing. Those participating companies are: Apex Homes, Manorwood Homes, Muncy Homes, New Era Building Systems, Pennwest Homes, Premier Builders, Ritz-Craft Custom Homes, Signature Building Systems, Simplex Homes, Superior Builders, and Westchester Homes.

In 2018, we plan to revamp the MHBA website to help improve customer navigation. In doing so, we anticipate an increase in the number of leads generated and distributed to our builder network.

In summary – less government, more marketing, and more leads!

We are excited about the opportunities in 2018 and want to ask you to continue your support of the industry trade association by renewing your 2018 membership at www.modularhome.org. Feel free to contact dave@modularhome.org with any questions about your membership.

As always, thank you for your past support!
Started on January 3, 2018 by Tom Hardiman
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